So, you might know the bulk e-mail marketing marketing strategy. Or, as some prefer to call it, the spam e-mail strategy.
The content of your mail and the promoted website are a factor, but this strategy if done the right way can bring good results.
But one of the problems about this strategy is burning IP’s, Mails & Domains which make these campaigns uneffective quicly, because email accounts get flagged and emails don’t reach their target or they end up straight in the spam folder.
Now, I am no expert about bulk e-mail marketing but I was having a conversation with a few friends of mine who are quite good and experienced with it, and I wanted to share with you a few tips that will definetely help you in the future and prevent emails and domains to get burnt and, consequentially, make your efforts uneffective 🙂
If you want to do bulk email marketing, you have to be efficient (and human)
Do you want to send a lot of emails or do you want to grow your business? Because that’s two different things.
I think you want to grow your business, and I hope you want this, you have to be efficient.
So it’s way better to send less emails and get higher open rate, click rate and reply rate than spamming a ton.
To golden rule to land in inbox and get good results with email is to act as human as possible.
Tips to increase delivery rate in bulk email marketing
- Buy several domain names.
- Create one email address per domain.
- Send maximum 200 emails per day per email address.
- Generate high engagement on each email account.
- Warm up the accounts with Mailreach or another tool.
- Personalize the content.
- Add delay between each email sending. The higher, the better.
- Write different good copies.
That’s it. Hope these simple yet golden tips helped you!
– Jake
