Is Pinterest marketing dead? (Pinterest Marketing & traffic 2021)

This bhw question inspired the article you are about to read.

So, is Pinterest marketing traffic dead? In this article, we will give a deep answer to this question. No chit chat, let’s get started.

The very first answer we should ask ourselves is, how much traffic is getting Pinterest? Now, Pinterest has been a bad guy and blocked all crawlers except Google, so we can’t have data regarding the organic traffic from Ahrefs, Moz, Alexa or similar. But we can calculate it to a good accuracy degree and, as you will soon find out, Pinterest traffic is still huge.

Let’s look at the traffic on Ahrefs

With over 12 milion people searching Pinterest on google each day, Pinterest is far from dead even when it comes to active users. And notice how 158 milions of keywords rank in the United States serp: this means potentially lots of traffic from the best Tier 1 country.

By the way, it’s also funny how many typos people do when searching for Pinterest..but that’s not what we are focusing on. As we said when it comes to traffic, Pinterest is still rocking it.

As you can see, search traffic from “Pinterest” keywords is just about 3%. That means that we have to multiply the recurring users by 30x when it comes to overall visits…but wait, not done yet.

Just 39% of Pinterest traffic comes from search, so we have to multiply the previous number once again, by 2.25k!

So, as you can see, Pinterest traffic is still HUGE. Possibly, the website gets over 800 daily million clicks.

800 million.

And this without considering the country specific extensions, such as Pinterest.fr, Pinterest.de, Pinterest.it and so on.

And people who visit Pinterest, LOVE it. Their average time on website is quite amazing.

So Pinterest gets a lot of traffic and Pinterest pins or pages also RANK on Google. If you browse the internet often enough you might have noticed those Pinterest pages popping on top of SERP quite often. And it also ranks #1 for some competitive and high traffic keywords, such as…

yes, 55k people each month search “sexy youtubers”. Now you know.

Or…

Wallpapers, background, or any other search query that targets pictures: Pinterest will probably be there at the top.

So, traffic is really no concern and, looking at site’s metrics and brand search, Pinterest might not be Instagram or Facebook but it’s still out there and healthy.

And what about conversion and clicks to links/website?

Let’s have a look at what other experienced Pinterest marketing folks say.